Competitive Analysis Report Template
The better you understand your competitors, the better chance you have of standing out against them. How do you evaluate your competitors? By using a competitive analysis report.
A competitive analysis report template can help you identify competitors in your field, as well as analyze their reach, products or services, areas of operation, online presence, and more. Once you understand your competitors’ strengths and weaknesses, you can create strategies that help you bridge the gaps.
Use our competitive analysis report template to:
- Analyze your organization’s target market
- Compare your products or services against competitors
- Create future strategies to build stronger market share
Focus on competitors first
Provide an overview of your competitors’ revenue, company size, reach, and customer perception. It’ll give your audience an idea of what your organization is up against.
Include your target audience
Share buyer personas and industry trends to give your competitive analysis report the proper context.
Use graphics to your advantage
Make your comparisons and evaluations visually engaging by using the right graphics in your presentation.
Add a conclusion
Based on your competitive analysis, what are the next steps your company should take? End your presentation with a succinct conclusion and call to action.
Competitor Analysis PowerPoint Template PPT Slides Graphics For Presentations
Best collection of the Competitor Analysis PowerPoint Templates, PPT Graphics, and charts widely used during the strategic and marketing planning to help organizations easily identify their competitors and outline their characteristic, strengths, and weaknesses, then develop better strategies take over the customers by providing better value for them and successfully profit from your products and services.
With these Competitive Analysis PPT slide designs, you will find all Pre-made templates, charts, and frameworks you need to know What is Competitor Analysis? and how to analyze your competition in detail, properly rank them, and take advantage of their strengths and weaknesses points to make your product or service unique in order to attract your target market.
This collection of ready-to-use PPT graphic presentation of the Competitor Analysis for PowerPoint contains 80 Creative and fully editable slides with many variations options. You can easily modify color schemes, add your texts, resize and move the shapes and icons of each slide as per your requirement.
This template is available as Google Slides Template:
Download Competitor Analysis Google Slides Template Here >
- 80 Unique & Creative PowerPoint slides
- 2 Aspect Ratio ( & )
- Fully and Easily editable content
- + Stunning Premade Theme colors. (What this means?)
- + Vector Icons! easily change size & color
- Unlimited Themes Color
- One-click to change all colors to fully fit your brand’s color (What this means?)
- % Vector Objects & Icons
- Free Fonts and Icons
Competitor Analysis Template Content:
- What is Competitive Analysis?
- Goals of a Competitor Analysis?
- Competitors Analysis Process
- The Advantages of a Competitors Analysis
- Criteria to Compare Your Business
- Sources of Information
- Current Company Challenges
- Comparison of Competitors
- Ranking of Competitors Slide
- Identifying the Competitors Slide
- Overview of the Main Competitors
- Market Position Of Competitors
- Internal / External Competitor Portfolio Analysis
- Competitive Strengths Portfolio Analysis
- Evaluation of Individual Competitors
- Assessment and Market Position Of Competitors
- Comparison of Customized Performance Profiles
- Classification Of The Competitors Market Attractiveness And Market Share
- Competitors Analysis – Strategic Advantage
- SWOT Analysis
- Porter’s Five Forces Model
- Growth-Share Matrix BCG Matrix
- Perceptual Mapping
- Competitive Analysis Value Map
- Competitors Locations Templates
- Sales Performance of Competitors
- Development (Market Share and Sales Revenues)
- Average Price Competitors Analysis
- Social Media Comparison
- Comparison Slides
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Competitor Analysis Template
A competitor analysis is a helpful tool to take a more in-depth look at the landscape of your market. Comparing your company or service with others will help your team to make a better strategy, deliver a more efficient plan business growth and have a clearer vision of the upcoming events in your organization.
Make sure to define what exactly will you be comparing and whether or not this information is available to the public. Social media and online tools will be of great help when gathering all the information necessary. Stay up to date with the existing and new tools to get all the data that you need.
How to fill out your Competitor Analysis Template…
A competitor analysis needs to be adapted to its audience. You will not use the same words or terms if it is directed to your team members or if it is for potential investors. Some viewers will have a better understanding of certain terms than others. So before starting, make sure you define how you are going to talk, which language and style will be employed to analyze your competition and strategy.
When entering your competition information always try to include:
This will visually display the other companies in your competitor analysis template, and it will make it easier for your viewers to identify them.
ALL INFORMATION POSSIBLE ABOUT YOUR COMPETITOR:
Here’s where social media will be your best companion. Most relevant companies are on Linkedin, where you’ll find data like quantity of employees, names and background of high-level executives, and company growth.
THE COMPANY’S TARGET:
Pay attention to their advertising strategy and find out who exactly they are addressing. If possible, take some time to create their customer persona profiles. Having this information at hand will allow you to determine if you and your competitor are going after the same audience. If this is the case, prepare to convince them to choose you over them!
THEIR SOCIAL MEDIA STRATEGY:
take some time to analyze and sort all the social media channels of your competition. Understand their tone and reach. Learn how people are responding to their message. These steps will aid in creating your voice: it should be original and compelling to stand out from other companies.
YOUR COMPETITORS’ STRENGTHS AND WEAKNESSES:
What is your competition doing right? What are they doing wrong? Gather all public comments and interactions on social media. If there’s a way you can communicate with their customers (discretely), do it. Learn from what someone already did wrong and don’t repeat. Learn what they did right, and replicate it.
THEIR OPPORTUNITIES AND THREATS:
If they are your direct competition, you both will probably share the same opportunities and threats. Once their opportunities are clear for you, you can create a strategy to win them over. Analyze if their threats are also threats to you or if you can turn them into opportunities for your company. Have they recently lost an audience that you can conquer by offering something better? Go for it!
When should I work with my competitor analysis template?
Constantly! This competitor analysis template will be handy in many stages of your company’s growth, and it has to be frequently updated. The external and internal factors of your company and your competitor will always be changing. Stay up to date on your strategy and your competition’s. There will still be concealed data that you won’t have access to, of course, but do your best to know your competitor and their upcoming decisions. Try to keep up with new ways to learn more about them: Linkedin, Twitter, Yahoo Finance, Wikipedia, among many others.
Use and complete a competitor analysis to define your value proposition and general goals to achieve.
GET EDITABLE TEMPLATESours: https://slidebean.com/templates/competitor-analysis-template-powerpoint
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Analysis template competitive slide
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